How to name a company correctly, legally, meaningfully and in accordance with Feng Shui according to the latest Enterprise Law is being sought by many people. However, not everyone knows how to good business name, correctly and most satisfactorily. Naming a company shapes the company’s brand, is one of the most important factors in the process of providing products and services to the market, helping customers recognize which products and services are different. Therefore, before registering a business, you should consider choosing an interesting, meaningful, legal and Feng Shui business name to facilitate future business. And you should avoid changing the company name because this will cause certain obstacles for the company in the process of renaming the brand.

1. Prohibited regulations in naming enterprises

Duplicate and confusing names

Currently, when registering an enterprise, all information related to the enterprise is announced and stored in the National Enterprise Registration System. When an enterprise has the same name or is confused with another enterprise, the state agency will easily detect and not allow the enterprise to register. Duplicate names are Vietnamese names of enterprises written with full characters. Similar to the name of a Vietnamese company registered on the system.

A confusing name is the Vietnamese name of the enterprise you want to register.

Therefore, when you nominate a proposed enterprise with signs of violation, the Business Registration Authority has the right to accept or reject and this decision is final.

In case of duplicate or confusing names in the system, the Business Registration Authority encourages enterprises to negotiate with each other to change the name or add more elements to distinguish the enterprise name on the basis of respecting the interests of the enterprise.

Naming a company that violates industrial property rights

According to the law, when naming a company, a company is not allowed to use the trade name, trademark, or geographical indication of a protected organization or individual to create the company’s own name. Unless authorized by the owner of the trade name, trademark, or geographical indication.

When detecting a violation, the owner of the industrial property rights has the right to request the Business Registration Office to request the company with a name that violates industrial property rights to change its name accordingly.

In case the violating company does not respond and report, the business registration authority will revoke the business registration certificate of that company.

Some other prohibitions

• Using the name of a state agency, people’s armed forces, political organization, socio-political organization, professional socio-political association, social organization, or socio-professional organization to refer to all or part of the real name of the enterprise. Authorized by this agency, department, or organization.
• Use of words or symbols that violate the historical, cultural, ethical, and traditional customs of the nation.

2. Naming a business that violates industrial property rights

When naming a company, the law strictly prohibits the use of a trade name, trademark, or geographical indication of a protected organization or individual as the legal name of the company. Unless permitted by the owner of the trade name.

If a violation is detected, the intellectual property owner has the right to file a petition with the trade management agency so that the company with the name that violates intellectual property rights can change its name accordingly.

If the violating enterprise fails to comply or fails to report, the Business Registration Office will revoke the Business Registration Certificate of that enterprise.

3. Experience for businesses when naming a business

Although the regulations are very clear, in Vietnam there are thousands of different companies, so confusion and duplicate names are sometimes inevitable. Therefore, if you do not want to be confused, you should search for the company name you want to reserve on the national information portal and check if it is similar to another company. To name a good, unique business that suits your company.

3.1 How to name a business that is easy to impress

The company name must be clear, easy to read, easy to remember

The company name reflects the appearance of your company and is closely related to your business process. Therefore, it is very important to be clear about your company name.

To achieve the highest efficiency when using media channels to promote your brand, your company name must be clear. This means it must be easy to read and easy to remember.

In some cases, your company name doesn’t need to have any special meaning, just something easy to read and remember. And that’s also one of the hottest trends in choosing company names that many young people are choosing today.

There’s no doubt that your company name can grow into your own brand.

Your company name should not only be easy to read and remember, but also personal to you. Even if the company isn’t big when it’s first established, if it does well, it will definitely grow into a brand in the long run. Your own. So, when naming your company, start preparing for brand development.

Be careful when adding abbreviations

Unless you’re talking about billion-dollar companies like IBM, 3M or BMW that have been established and developed for decades, using abbreviations can be messy and confusing.

3.2 Top ways to good business name and meaningfully

Naming a business well after the business owner or family member: Naming a company after the founder’s name is very popular at home and abroad. Everyone is born with a name from their parents, so there is nothing easier to remember than using their own name for their business. Or many people also combine the names of their wives, husbands, children, etc. to make them easier to remember.

Naming a company by industry: Naming by industry is the easiest way to name a business, with the least duplication and helps customers easily remember and recognize the information the company wants to convey to customers. This is the fastest and easiest way without having to think too much and causing headaches. Naming a company after the national symbol of this sport

You can choose the symbol you want for your business. For example: Lotus is the symbol of Vietnam, Cherry blossom is the symbol of Japan…

Naming a company inspired by the names of stars: Moon, Sun, Khue Sao, Sao Mai, Sao Venus, Sao Thuy,… are planets outside the earth. Humans can only see these stars but cannot touch them. Naming a company like that shows the ambition to go beyond the borders of the Earth to reach the vast universe.

Naming a company after gods and saints: According to legends or folklore, gods not only have extraordinary powers but are also associated with a story with profound educational and philosophical meanings. Naming a business after gods and saints is completely possible and will bring positive things to your business.

4. Notes to avoid confusing company names

According to the Law on Enterprises of Vietnam, when naming a company, the company must not only ensure a suitable structure, not use prohibited words or use the name of a competent authority as the business name, but also ensure that the name does not coincide with the name of another competent authority. company and that the name must not cause confusion.

In other words, your company name must not be similar in both type and name to a previously registered company, otherwise it will be considered duplicate. The name of a later registered company must not coincide with the name of a previously registered company, otherwise this case will be considered a name violation, easily causing confusion.

Vietnam currently has very clear regulations on duplicate and confusing names in commercial law. Some rules include:

• The name of a registered company must not be identical to previously registered companies in terms of company type and personal name. For example, the type of company can be the same but the company name cannot be the same. Because it is easy to confuse.
• The real name of the company is only different from the real name of the previously registered company in terms of serial number, natural number or letters in the Vietnamese alphabet, it can also be the letters F, J, Z, W. (If it belongs to the same field of operation).
• The Vietnamese name of the registered company is read the same as the previously registered company name. The foreign name of the registered company is the same or identical to the foreign name of another company.
• The real name of the company is only different from the real name of similar types of companies by the characters “,” -“, “_”, “.” and the real name of the company applying for registration is different from the real name .. of a previously registered company of the same type only because the real name of a registered company is preceded by the word “new”.
• The abbreviated name of the company is the same as the abbreviated name of previously registered companies.
• The real name of the company is only different from the names of similar companies by the words “eastern”, “southern”, “central” or “northern”, “western”
• The company name will not be considered duplicate or confusing if the company opens a branch and takes the name with additional letters, characters or words from the regions of North, Central, South, West, in the east is named after its own name.

5. Some notes when using business names in 2024

Companies operating on the basis of investment licenses or investment certificates (including business registration certificates according to regulations 108/2006/ND-CP) during the process of applying for a business license, you can still legally use the registered business name and you are not allowed to use that name. need to register a name change

After successfully registering a business name with the Department of Planning and Investment, you need to add the company’s head office, branches, representatives and locations.

The business name must be written in capital letters on documents, materials, and business publications provided by the company.

Readers can refer to the article on product trademark registration

Good business name is relatively difficult because it is currently very difficult for new companies to get accurate information to update whether the company name is similar or not. Whether you have a reservation or not, whether you are banned or not, we are still a reliable partner to help you complete your work smoothly and smoothly. Please contact VIET MY LAW AND ACCOUNTING immediately if you have any further questions about the process, procedures or documents that need to be prepared before participating.